The SuperLux print takes inspiration from Hassan Hajjaj attraction for graphics and his collection of Moroccan products and packagings he has always been gathering. His collection includes everyday items that remind him of his childhood and that he likes for its graphics, from books and album covers, film posters, matches to cans of all sorts. To create his Souk-Wear collection, he had scanned or photographed these collected items to reproduce them via digital means and composed his first series of artworks title "Graffix from the Souk".
Superlux is a brand name of Moroccan batteries, manufactured by ‘L’Electrochimie Africaine’, based in Tangier. Everyone in Morocco knows the brand, famous for its white horse advertising dating back to the 1980’s.