Yima Shopping Bags

Hassan Hajjaj is the designer behind the YIMA label (named after his own Riad in Marrakech). His focus has always been sustainability in a stylish and simple way.

Using upcycled materials and experimenting with them has always been his passion. Hassan Hajjaj likes to inspire people to create rather than waste and to reuse materials in a different way.

Colourful shopping bags made in Morocco by artisans and using flour sacks and glossy PVC in different colours.  All of them are made by hand so imperfections are part of their appeal.